About

I run a few small businesses on my own and hand as much of the work as possible to AI — trading bots, an ecommerce listing pipeline, content automation, a shop-floor production tracker. Some of it works. A lot of it broke in ways that were expensive, avoidable, and genuinely interesting.

This site is the log of what broke.

What you'll find here

Post-mortems with real numbers. Not "5 tips for using AI" — the actual bill when a retry loop multiplied into 30 paid API calls, the actual index count after publishing 81 posts, the actual bug that let a liquidation order open a new position instead of closing one. Every post is something I ran into myself, with the measurement attached.

How I write these

If it didn't happen to me, it isn't here. Every post traces back to a specific incident with a date and a number. I don't write general explainers about things I haven't run.

Numbers are measured, not estimated. When I say a site had 217 impressions and zero clicks, that came out of an API call, not a dashboard glance. When I can't measure something, I say so instead of guessing.

I publish the parts where I was wrong. Including the times I confidently diagnosed a cause and turned out to be wrong about it. Those are usually the useful posts.

What I leave out: revenue in absolute terms, supplier and client names, credentials, and anything that identifies a business partner. Percentages and ranges, yes. Account statements, no.

Who writes this

I go by Ogi. I'm not an engineer by training and I'm not selling a course. I'm a one-person operator who ended up automating most of his own work and kept notes on how badly that went at first.

If something here is wrong, tell me — corrections go to the email on the contact page and I'll fix the post and say what changed.

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